The nineteenth and early twentieth-century architectural heritage of North African cities embodies an important cultural exchange between the southern and northern Mediterranean. This heritage commonly lies adjacent to the old medinas, and has often been neglected in the drive to revitalise the historic centres of cities in this region. The Ville Nouvelle of Tunis, which was built when Tunisia was a French Protectorate, reflected a move from the urban patterns of the old medina to a grid plan that changed the character of the city. The urban revitalisation plan, devised and spearheaded by the Association de Sauvegarde de la Médina de Tunis (ASM), has restructured the public spaces of the area around Avenue Bourguiba and Avenue de France and made them chiefly pedestrian. It has also listed and restored key monuments, such as the Théâtre municipal de Tunis, Marché central, Ancien Tribunal administratif and Cinéma Palace, which are once again in use. The ASM continues to actively guide institutions and individuals in the public and private sectors who wish to undertake preservation projects, in order to ensure overall quality and meet the objectives of the many stakeholders.