The Esna revitalisation project addresses cultural tourism challenges in Upper Egypt, focusing on inclusive growth and heritage conservation. Led by Takween, the project encompasses physical interventions, socioeconomic initiatives, and innovative urban strategies, transforming Esna from a neglected site centred on the Temple of Khnum into a prospering historic city. Physical works include the conservation and adaptive reuse of the 18th-century Wakalat al-Geddawi, upgrades to the Qisariyya Market and Bazaar Street, restoration of the 19th-century Royal Guesthouse, and rehabilitation of 15 architecturally significant sites. Sustainable methods utilised local materials like mud-bricks and wood, recycled extensively, and revived traditional techniques. Socioeconomic efforts included capacity building of over 430 local participants and 18 SMEs in business skills, and documenting cultural and architectural heritage. The establishment of women-led enterprises – Women’s Kitchen and the Women-led Wood Workshop – promoted gender inclusion. Tourism initiatives strongly increased visitor numbers, and local businesses received infrastructural and financial support.

The project preserved Esna’s historic fabric, cancelled demolition plans, and redefined urban management. By creating hundreds of jobs and fostering community ownership, it serves as a replicable model for sustainable development.