Smallholder farmers are the real investors who need little external support to succeed. One of the much-needed supports is access to information on agri-based opportunities and the technical skills that go with them. In Kenya, The Nation Media Group, entered into a partnership with a local university – Egerton University in Kenya – through a weekly magazine, Seeds of Gold, and a TV programme with the same name to enable farmers to access agricultural information, ask experts questions, and access markets while, at the same time, understanding agri-business financing, insurance, and other relevant information.