Podcast Editor James Smart.
Nation
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Article Author: Another leap as NMG launched podcast
Media Source: Daily Nation (Kenya)
Date: 19 November 2020
The Nation Media Group (NMG) has now launched podcasts, episodes of digital audio files that users can download to personal devices. The podcasts also include daily updates from editors on top stories expected in the paper and TV. The podcasts are meant to boost the company’s engagement with its audience and attract listeners. NMG…
The Nation Media Group (NMG) has now launched podcasts, episodes of digital audio files that users can download to personal devices. The podcasts also include daily updates from editors on top stories expected in the paper and TV. The podcasts are meant to boost the company’s engagement with its audience and attract listeners. NMG Editorial Director Mutuma Mathiu stressed the importance of younger audiences.