Effective tourism strategies can contribute a lot to strengthen Pakistan’s economy and improve its international image and the key industry players are taking steps for it. This was stated by CEO of the Serena Hotels for South and Central Asia Aziz Boolani ahead of the Pakistan Travel Mart (PTM) to take place from 2 to 4 October in Karachi. Aziz Boolani said the Serena Hotels will participate in the PTM to promote tourism, demonstrate the award-winning services and facilities at their properties and showcase the incredible natural beauty and heritage venues across Pakistan.