Experts convene at Nation Media Group digital summit
Delegates stretch during a break as they attend the Nation Digital Summit in Mombasa on February 26, 2021.
Kevin Odit | Nation Media Group
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Article Author: Experts convene at Nation Media Group digital summit
Media Source: Daily Nation (Kenya)
Date: 3 March 2021
The Covid-19 pandemic has resulted in changes in marketing and media spend, forcing businesses and brands to re-evaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. Speaking at the Nation Digital Summit in Mombasa, Nation Media Group (NMG) CEO, Stephen…
The Covid-19 pandemic has resulted in changes in marketing and media spend, forcing businesses and brands to re-evaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. Speaking at the Nation Digital Summit in Mombasa, Nation Media Group (NMG) CEO, Stephen Gitagama, said the company launched the Nation.Africa platform during the pandemic and increased its followers due to the trust it has built among its clients over many years. Mr Gitagama said trust of information published on different NMG platforms earned the company a high number of subscribers when Nation.Africa was launched.