There are many examples of how the notion of ethics and values is reality within AKDN in Kenya. For example, 40 years ago, Serena Hotels pioneered a form of tourism combining meeting development objectives with economic sustainability, viability and conservation of the environment. Releasing over 50,000 hatchlings into the sea to protect turtles, maintaining a butterfly house to protect species and launching Kenya’s first fully solar-powered, off-grid lodge at Kilaguni are testimony to this. Recently, the Aga Khan University’s Graduate School of Media and Communications produced four seasons of Giving Nature a Voice, a documentary series. The Industrial Promotion Services (IPS) ensure over 70,000 farms benefit from sustainable farming practices through over 10,000 water pans used to harvest and store rainwater for irrigation. IPS demonstrate the "circular economy" - waste from one initiative becoming an input for another.