Media Source: Standard (Kenya)
Date: 19 September 2024
There is a need for African print media to focus on going digital in the face of changing consumer needs and digital disruptions, a high-level media meeting heard yesterday. Delegates attending a two-day Digital Media Africa 2024 conference at Aga Khan University (AKU), Nairobi heard that going digital will help withstand the…
There is a need for African print media to focus on going digital in the face of changing consumer needs and digital disruptions, a high-level media meeting heard yesterday. Delegates attending a two-day Digital Media Africa 2024 conference at Aga Khan University (AKU), Nairobi heard that going digital will help withstand the current disruptions that have been brought by the internet and technology. The conference is organised by World Association of News Publishers (WAN-IFRA) under the theme: Innovative Solutions For Today’s Media. The meeting offers opportunity to media industry players from Africa to discuss issues affecting the industry amid the changing advertisers and consumers’ behaviours, fueled by internet, Artificial Intelligence (AI) and declining revenues, especially from print media among other factors.