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Article Author: Music finds a home at Serena
Media Source: The Nation (Pakistan)
Date: 12 November 2017
Serena Hotels hosted a star-studded evening to launch Sarangi (a music contest) and a photography competition. Both the photography competition and Sarangi are part of the hotel’s cultural diplomacy initiative which aims to protect and promote the cultural heritage of Pakistan and encourage young talents by providing them with a…
Serena Hotels hosted a star-studded evening to launch Sarangi (a music contest) and a photography competition. Both the photography competition and Sarangi are part of the hotel’s cultural diplomacy initiative which aims to protect and promote the cultural heritage of Pakistan and encourage young talents by providing them with a platform through which their efforts can reach a broader audience. Aziz Boolani, CEO of Serena Hotels, said Serena has promoted the arts and intercultural activities to inspire a culture of peace and hope. And they have used their social media to introduce the two competitions and have received a tremendous response from all over Pakistan.