Mwananchi Communications Limited (MCL) officially launched "The Citizen Rising Woman Initiative" on 5 March at its head offices in Dar-es-Salaam, as part of its ongoing efforts to raise gender equality awareness and support the global long-term goal of achieving gender balance. Briefing journalists, MCL Acting Managing Director, Bakari Machumu, said the initiative was developed to go hand-in-hand with the government and stakeholders’ efforts to bridge the gender gap in Tanzania. He further said that the implementation of the initiative started in February by profiling women in different leadership positions. So far, 32 women have been profiled.