NMG bets on increased digital focus to grow revenues

Nation Media Group (NMG) is betting on increased digital content and product monetisation to drive revenues amid technological disruptions affecting media houses globally. The chairman of the NMG Board of Directors, Dr. Wilfred Kiboro, speaking during the company’s Annual General Meeting (AGM), reiterated the company’s commitment to tapping into the huge revenue potential in the digital media space. Like other media houses locally and globally, NMG is racing to mitigate the technological disruptions that have significantly impacted print media revenues. “Our focus is digital-first and data-driven reporting. We are registering an average of 10 million users daily across our websites,” Mr Gitagama said during the AGM.