The National Basketball Association (NBA) signed a historic deal with the Nation Media Group (NMG) to air select matches of the most popular basketball competition in the world. This multi-year deal makes NTV, which is one of the leading stations in Kenya, the official free-to-air-broadcast partner of the NBA in Kenya. "We are excited to enter into this partnership with the NBA to deliver to Kenyans the beautiful game of basketball. "This partnership is part of our continued efforts to make the game of basketball more accessible across the continent," said NMG's Group CEO Stephen Gitagama.