The Nation Media Group (NMG) has launched the Lit Music record label that will focus on establishing a music enterprise in Kenya. The record label is an enterprise that will scout for talent and help new artistes, manage their brands and trademarks, coordinate the production, manufacture, distribution, marketing and promotion of the Kenyan music talent. The label is set to revolutionise the industry by using a unique model that offers artistes free recording, distribution, promotion and guidance.