TV Media Sport, World Athletics’ long-time free-to-air media rights partners, and Nation Media Group (NMG) recently announced NTV’s acquisition of broadcast rights for the World Athletics Under-20 Championships. NTV, which is NMG’s television flagship, will now be the official and exclusive free-to-air broadcast partner for the 17-22 August championships. Sport is dynamic and, especially in the current era of Covid-19, largely television driven. With fan access to touchline action muzzled by the virus, federations must conjure up innovative programmes that can be knitted into attractive broadcast packages.