In Islamabad, Serena Hotels hosted a Women’s Day Breakfast and Crafts Bazaar to acknowledge the trailblazing women of society and to provide support and representation to women social enterprises. An exhibition of social enterprises for women empowerment as well as organisations working to support persons with disabilities and social justice was set up. CEO Serena Hotels South and Central Asia, Aziz Boolani, said that Serena Hotels were working to create a workplace where everyone can advance. He stated: "We are proud to be the first Economic Dividends for Gender Equality certified hospitality company in Pakistan. Today, we celebrate the achievements of women and pledge to collectively create an inclusive world."