Serena Hotels launched its Public Diplomacy Initiative, under the banner of Raabta, with a panel discussion titled 'Pakistan of tomorrow - Culture & Heritage, Economy and Future of Pakistan'. Commemorating the landmark 70th Independence Anniversary of Pakistan, Raabta is a non-partisan public diplomacy forum that aims to foster awareness, engagement and relationships. Aziz Boolani, CEO Serena Hotels, said, "Raabta is the culmination of the value that Serena Hotels can bring to the society."