Social media overtakes traditional media as Kenyans’ main news source - report
Ahmed Shafat browsing digital copies of The Eastleigh Voice on the news website, July 1.
Mary Wambui
Media Source: The Eastleigh Voice (Kenya)
Date: 6 July 2026
Social media is reshaping Kenya's news landscape as traditional media comes under pressure from digital disruption, delayed state payments, and declining revenues, the Reuters Digital News Report (2026) shows. “Social media now sits at the centre of the ecosystem, with many encountering news through feeds, clips, and forwarded…
Social media is reshaping Kenya's news landscape as traditional media comes under pressure from digital disruption, delayed state payments, and declining revenues, the Reuters Digital News Report (2026) shows. “Social media now sits at the centre of the ecosystem, with many encountering news through feeds, clips, and forwarded content rather than going directly to news brands,” according to the report attributed to Catherine Gicheru, Director of the Africa Women Journalism Project, and George Nyabuga, Associate Dean and Associate Professor of Media and Journalism at Aga Khan University Graduate School of Media and Communications.