A groundbreaking study published in The Lancet Global Health reveals how community-driven incentives can greatly improve child health outcomes in rural Pakistan. The Community Mobilisation and Community Incentivisation- (CoMIC) trial, conducted by researchers from Aga Khan University’s Institute for Global Health and Development (IGHD), offers a transformative model for addressing preventable illnesses such as childhood diarrhoea and pneumonia, which remain leading causes of death among children under five years. Dr Zulfiqar A. Bhutta, Founding Director of IGHD, emphasised the broader implications of the trial: “This trial demonstrates the potential of community-driven solutions in achieving scalable health improvements. It is a model that can be adapted in other low- and middle-income countries to address inequities and save lives.”