Women have more knowledge about climate change than their counterparts according to a study aimed at assessing public perception and knowledge of climate change conducted nationwide in Pakistan. The study also finds social media as the most popular source of information during the devastating 2022 floods. Led by Dr Omar Irfan, the research team was supervised by Prof Javaid Ahmed Khan of the Aga Khan University Hospital (AKUH). “With the ongoing impacts of climate change, identifying groups with less knowledge of climate change warrants a targeted education programme to improve awareness,” note the study’s researcher, suggesting use of popular social media platforms for disseminating important information. They also call for exploring institution-based interventions to create awareness about climate change at an early age.