Serena Hotels, in collaboration with the Embassy of Turkmenistan, organised a vibrant and inclusive World Bicycle Day Rally in Islamabad, Pakistan to promote the health benefits of cycling and its positive impact on the environment. This marks the third consecutive year of this collaboration, underscoring a shared commitment to sustainability and community well-being. Cyclists from all walks of life including diplomats, civil society members, corporate professionals, families and youth gathered at the hotel to embody the spirit of unity and purpose.