Despite their families working in agriculture for generations, many Indian youth are pushing back against these expectations, pursuing formal work. To respond to shifting needs, the Yuva Junction programme sparks employment and entrepreneurship opportunities amongst vulnerable populations in overlooked regions.

“Youth from my village usually migrate to big cities and do manual labour. It’s dangerous, and they get into accidents,” he shares. “Now these youth I employ earn good money and are happy to have jobs in the village.”

The success of Kanat’s business means he no longer lives month-to-month. Not only does he financially support his family, but Kanat has multiple savings accounts for future needs.

“I used to have a lot of stress with regard to money, but now I’m confident. My family struggled financially, which is why I never completed my education, but this will not be the case for my future children and my brother's children.”

“We found that hardly any youth were turning up in our meetings because they were just not interested in agriculture or livestock,” says Naveen Patidar, CEO of AKRSP-India.

Yet, when looking at livelihood programmes offered by the government, civil society groups and the private sector, they all centred around agriculture, Patidar says – excluding youth who desire to earn a livelihood through formal employment.

To cater to these shifting needs, AKRSP-India expanded its focus. In 2007, it launched Yuva Junction to support youth between 18 and 35 through entrepreneurship and skills development.

In addition to supporting youth like Kanat to realise their entrepreneurial dreams, Yuva Junction operates 28 youth centres in rural locations across 10 districts in Gujarat and Bihar. The centres provide English and IT literacy training and offer life and career skills needed to work in trades, including retail, hospitality, computer hardware, beauty and wellness, and sewing. Upon completing the programme, Yuva Junction links youth with employers who need their skillsets.

“My dad is especially proud of me. He is confident that I’m just starting out and will learn more and earn more in the future.”

But joining the workforce wasn’t an easy adjustment, particularly as Devaliya had to relocate.

“Both of my parents were not ready to let me move. I had to convince them,” Devaliya says. “They were afraid because it’s a big city, far away from them. How would I manage alone? Where would I live? How would I commute to work? I was also a bit afraid,” she admits.

Sure enough, Devaliya struggled with homesickness as she adjusted to city life.

“It was very difficult – the new job, relocating and being alone. It was all overwhelming.”

To counteract this, Yuva Junction set up housing centres for young women to live together while receiving support from counselors and placement officers. Over five years, these centres increased the retention rate of women in the employment programme from 30 percent to 80 percent.

Devaliya, who periodically visits her family on weekends, is better adjusted to city life and plans to explore further educational opportunities to widen her job prospects.

Scaling livelihood programmes to amplify impact

Training in leadership, communication, conflict resolution and in other areas – such as what Yuva Junction offers – is essential not only to obtain a job, but to retain it too, according to Andrew Baird, CEO of Education for Employment, an organisation addressing the youth unemployment crisis in the Middle East and North Africa.

“Hard skills get you hired, [poor] soft skills get you fired,” Baird says, quoting a common adage. “[Providing skills training is] a huge win for the youth themselves, but also for the business case for investing in this kind of training since [trained youth] get promoted more quickly and their salaries increase at a higher rate.”

Since 2007, the Aga Khan Foundation has trained more than 35,000 youth in India on digital skills. AKRSP-India’s market-driven approach has supported 7,500 young women and men with employability skills training since 2012, most of whom have secured employment with a starting salary of $1,200 to $1,500.

“This is a huge jump,” Patidar says. “It might look small, but if you look at the traditional income from agriculture, which their families are in or their parents are earning, these youth are earning double or triple the annual income of their parents.”

More than 1,500 entrepreneurs – 80 percent of whom are from tribal areas – have participated in Yuva Junction’s entrepreneurship stream since 2016. The programme is rapidly scaling and currently supports more than 750 participants annually. Still, it’s the unique demographic of participants that makes it special, says Mike Bowles, Global Advisor on work and enterprise at the Aga Khan Foundation.

“In a way, nobody else is going out into the rural places and has the platform that the agricultural support programme has to engage communities from the front end to bring them all the way to the job market,” he says.

This is possible because of AKRSP-India’s decades-long history of working with vulnerable communities. In addition to being from rural and tribal areas, 80 percent of participants in Yuva Junction have not completed secondary school, primarily due to poverty, and would be considered dropouts. This is a significant factor impeding their job prospects, Bowles explains.

“The longer it takes to get a job as a young person, it can have an impact even decades into the future,” he says.

Baird echoes this, saying a delay in joining the workforce has an exponential impact on career trajectories and earning potential over a lifetime. This is the reality for tens of millions of unemployed youth globally, including in countries where the Aga Khan Development Network is supporting young people to find and create employment opportunities.

This is particularly true for young women, who, if they cannot secure decent work, have increased chances of getting married and leaving the labour force forever, Bowles explains.

But some women, like Devaliya, say these pressures don’t limit their ambition.

“Every girl should think about her future career and want the best for herself,” Devaliya says.

And she’s leading by example.

Jacky Habib is a Nairobi-based freelance journalist reporting about social justice, gender and humanitarian issues. She has been published by NPR, CBC, Al Jazeera, VICE, Toronto Star and others.