The AKDN Digital Health Resource Centre in collaboration with the Aga Khan University Hospital in Karachi, has designed and developed the Sales and Service Outreach mobile application, to enable sales staff to conveniently manage their workloads and report progress. Launched as an Android-based tablet application with a web portal, the system allows outreach sales staff to manage day-to-day activities, track, and report trips.

Through the app, supervisors are able to digitally manage tasks performed by the sales team, including meeting requests, training information, and travel, all in real-time. For each of the coordinators, who monitor multiple clusters in the nine regions of Pakistan, the application helps keep track of administrative, sales and marketing tasks; maintain records of Continuing Medical Education (CME); and record daily travel journeys.

An innovative feature also allows sales personnel to operate the application offline, eliminating dependency on Internet connectivity - especially useful during site visits, which often mean limited or no Internet connection.

When reconnected, data is synchronised with the web portal, enabling managers to approve activities and reimbursements for travel, etc.

The Outreach and Sales application, available on the Google Play Store, aims to optimise field efficiency through real-time performance reports, reduce human error with the help of digital record keeping mechanisms, and improve customer relationships. The application was tested in April 2019 and was successfully launched and implemented in October 2019.