The Gojal valley, located in the Hunza district in Pakistan, is known for producing top varieties of apples, in terms of size, colors, nutritiousness, aroma and taste. In Hunza, initiatives to promote fruit production at mass scale started as early as 1982. With technical support from the Aga Khan Rural Support Program, the fruit farmers were able to improve production, using modern farming techniques. Plantation was also encouraged at mass scale, enabling the local communities to become self-sufficient in production of fruits.