Nation.africa has crossed the 200,000 mark in registered users in just under five months, a boost for Nation Media Group (NMG)’s digital transformation programme. The achievement cements NMG’s position among media houses on the continent that have transformed to digital brands and succeeded. NMG launched nation.africa, a digital brand on September 2020, with the objective of making a step from East Africa’s leading media house to the continent’s top content provider, with a mobile-first mindset and with the versatile African youth in focus.